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Feb-2017Assessing the profitability of cooperative advertising programs in competing channelsKarray, Salma; Martin-Herran, Guiomar; Zaccour, Georges
10-Aug-2017Modeling reward expiry for loyalty programs in a competitive marketBazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed
10-Aug-2017‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysisBazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed