Skip to main content


Current filters:

Start a new search
Add filters: Use filters to refine the search results.

Results 1-5 of 5 (Search time: 0.002 seconds).

Item hits:

Feb-2017Cooperative advertising for competing manufacturers: The impact of long-term promotional effectsKarray, Salma; Martin-Herran, Guiomar; Sigue, Simon-Pierre
Feb-2017Assessing the profitability of cooperative advertising programs in competing channelsKarray, Salma; Martin-Herran, Guiomar; Zaccour, Georges
10-Aug-2017Modeling reward expiry for loyalty programs in a competitive marketBazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed
10-Aug-2017‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysisBazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed
2017Informational and/or Transactional Websites: Strategic Choices in a Distribution ChannelKarray, Salma; Sigue, Simon Pierre