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Results 1-2 of 2 (Search time: 0.002 seconds).

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DateTitleAuthor(s)
24-Sep-2015The Effectiveness of Movie Trailer AdvertisingKarray, Salma; Debernitz, Lidia
Jul-2015A game-theoretic model for co-promotions: Choosing a complementary versus an independent product allyKarray, Salma; Sigué, Simon Pierre