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9Cooperative advertising in competing supply chains and the long-term effects of retail advertisingKarray, Salma; Martin-Herran, Guiomar; Sigue, Simon Pierre
Feb-2017Cooperative advertising for competing manufacturers: The impact of long-term promotional effectsKarray, Salma; Martin-Herran, Guiomar; Sigue, Simon-Pierre
Feb-2017Assessing the profitability of cooperative advertising programs in competing channelsKarray, Salma; Martin-Herran, Guiomar; Zaccour, Georges