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Item hits:
| Date | Title | Author(s) | | 24-Sep-2015 | The Effectiveness of Movie Trailer Advertising | Karray, Salma; Debernitz, Lidia |
| Feb-2017 | Cooperative advertising for competing manufacturers: The impact of long-term promotional effects | Karray, Salma; Martin-Herran, Guiomar; Sigue, Simon-Pierre |
| Jul-2015 | A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally | Karray, Salma; Sigué, Simon Pierre |
| Dec-2016 | Should Companies Jointly Promote their Complementary Products when they Compete in other Product Categories? | Karray, Salma; Sigue, Simon-Pierre |
| Feb-2017 | Assessing the profitability of cooperative advertising programs in competing channels | Karray, Salma; Martin-Herran, Guiomar; Zaccour, Georges |
| 10-Aug-2017 | Modeling reward expiry for loyalty programs in a competitive market | Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed |
| 10-Aug-2017 | ‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis | Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed |
| 2017 | Informational and/or Transactional Websites: Strategic Choices in a Distribution Channel | Karray, Salma; Sigue, Simon Pierre |
| 3-Sep-2021 | Cooperative advertising in competing supply chains and the long-term effects of retail advertising | Karray, Salma; Martin-Herran, Guiomar; Sigue, Simon Pierre |
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